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EMC Corporation Unveils The Next-Gen Greenplum Unified Analytics Platform

by Lyle Smith

EMC Corporation has unveiled the Greenplum Unified Analytics Platform (UAP), the industry’s single, unified next-generation data analytics platform to support Big Data analytics. The new platform is extensible to other tools and supports the analytics process by facilitating the discovery and sharing of insights from Big Data, which results in much greater business value.


EMC Corporation has unveiled the Greenplum Unified Analytics Platform (UAP), the industry’s single, unified next-generation data analytics platform to support Big Data analytics. The new platform is extensible to other tools and supports the analytics process by facilitating the discovery and sharing of insights from Big Data, which results in much greater business value.

Many businesses are beginning to realize the importance of Big Data analytics; it has the ability to adapt rapidly, proactively, and cost efficiently to changes in the business environment. While traditional business intelligence (BI) tools typically analyze numbers to report what happened in the past and why, new Big Data technologies help organizations achieve a unique degree of foresight and business agility.

Leading Internet companies strive to turn insight into action by anticipating the future through advanced or predictive analytics, setting new standards for organizations that want to take advantage of Big Data analytics. These benefits include greater customer intimacy and responsiveness, highly agile operations, faster time-to-market and new value creation. Though it has become a growing trend among the business sector, many companies still see Big Data analytics as a "departmental science project." By enabling them to become data-driven and data-centric, EMC’s Greenplum UAP helps organizations realize the importance of business agility in an era of Big Data.

The Greenplum UAP will be available in the first quarter of 2012.

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