Seagate Technology will be unveiling a rebranding of the company at the 2015 International Consumer Electronics Show (CES), which focuses on the company’s attention on rapidly expanding solutions portfolio to help consumers, businesses and partners create, preserve and share their most important data.
Seagate Technology will be unveiling a rebranding of the company at the 2015 International Consumer Electronics Show (CES), which focuses on the company’s attention on rapidly expanding solutions portfolio to help consumers, businesses and partners create, preserve and share their most important data.
The new Seagate brand includes their new “Living Logo”, which the company believes displays data as a living, vibrant thing that powers human invention, culture and advances. The logo is now used on its website and represents new patent-pending software technology. It will also be the focus of a national awareness campaign backed by Seagate’s largest marketing investment to date. The Living Logo was developed in collaboration with the Goodby Silverstein & Partners creative agency.
Seagate’s new products announced at CES include new consumer products such as the world’s thinnest portable hard drive at 7mm thick, to personal cloud solutions that enable people to easily access music, videos and documents at home.
